Since the reach of the common man till mobile, the mobile-made mobile that has occupied the Bihar market is still intact. Bihar has become a big market for Chinese products. The nearly $ 3 billion worth of Chinese products are sold here every year. In the Bihar market, there is a shock of China-made LED TVs.
It is estimated that in the total business of Bihar, the share of LED TVs is about 1500 crore, mobile handsets 850 crore, decorative lighting items and 200 million of LED bulbs, 180 to 200 million audio systems and 80 to 100 million of toys is.
Worse is the fact that the unorganized market is occupied by many businesses and how it is booming. It does not even have an idea. There is a strong presence of Chinese sets in Bihar’s mobile handset market. It is estimated that about 30 to 35 percent of the total business is in Chinese business, though it has a share of up to 50 percent.
After capturing 50 per cent of the market, it started forming the brand. Local brands such as Oppo, Vivo, Geoni, Life, Micromax have established themselves. As a result, the share of gray segment decreased. In the opinion of the experts, it still retains 30 to 35 percent.
China threatens rural areas
The annual size of Bihar’s mobile phone market is about Rs. 2400 crores. Janakar Rajan Arya says that it has the possession of Chinese sets on the market of about 850 crore rupees. It includes branded as well as non-branded products. Non-branded sets were first sold in cities too, but now they have been reduced to rural areas.
Special reason for demand and sale
Despite the option in branded segment, sales of non-branded Chinese sets are still in the fastest pace. Actually, Chinese smart phones are available from 2000 to 4000 rupees. There is no shortage of features in these sets. The features that are available in a branded set of 8 to 10 thousand will be available in these cheap sets, although they are not very durable.